I asked Blain whether his findings have made him change his own behaviors. "Yes, definitely," he said. “Now I always wait for the morning or the weekend to make purchasing decisions. I also try to resist an impulse after a day of work, thinking that my desire is purely transient and will be different after a night of rest."There is some relief in learning that some of our regretful purchasing decisions may have been caused by unavoidable mental fatigue, and not a fundamental personality flaw.
我问Blain,他的这些研究结果对他自己的购买行为有没有产生影响。他回答说:“当然啦,我现在总是等到早上或者周末的时候再做购买决定。我尽量克制工作一天之后的消费冲动,我会想:这些欲望纯粹是暂时的,等睡一觉之后我的感觉就不一样了。”通过研究,我了解到很多让我们感到后悔的消费决策,是因为不可避免的大脑疲劳,而不是本质上的人格缺陷。这多少让我松了一口气。
And the solution seems pretty simple. Take breaks during the workday to avoid the accumulation of fatigue. Or, like Blain, just don’t shop right after work and wait for the weekend or mornings instead. Always try to wait a few days to check whether the desire to buy something is fleeting ― is your decision based on your particular state of mind or is it objectively a good idea? When feeling an impulse to buy something, remember that you ― and your brain ― really may need to sleep on it.
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