而且应对这种状态的解决方案似乎也相当的简单。在工作的时候尽量多休息,以免疲劳累积。或者,就像Blain一样,不要在工作后购物,等到周末或者早上。总是过几天以后,看看自己想要某个东西愿望是不是没有那么强烈了——来检验你的决策只到底是大脑在某个生理状态下的反应还是一个货真价实的好主意?当你感觉要冲动消费的时候,要让你和你的大脑要好好休息,第二天早上再作决定。
Mental fatigue is still only one factor behind a mindless shopping episode. Blain’s study showed that after a six-hour task, people became just 10 percent more impulsive. Obviously there are many more variables constantly influencing how we decide to buy. Mood is one. It’s been shown that listening to pleasant music increases the normal activity of the brain areas involved in valuation, and therefore makes the brain more likely to like what it subsequently sees.
精神疲劳只是造成盲目购物的因素之一。Blain的研究说明,在六小时的工作以后,人们冲动消费的概率仅仅上升10%。很显然还有很多动因持续影响着我们怎样决定去买。心情是其中一个。研究显示听令人愉悦的音乐能够让大脑的做评估的区域回复正常活动,因此让大脑变得更容易喜欢你马上看到的东西,(就可以做正确的评估)。
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