陈女士成了“刷单”现象的受害者,这是中国一个不想要的成长型产业,也是阿里巴巴等公司试图杜绝的现象。面临提振销售的巨大压力(尤其是在光棍节当天),许多在线商家选择了屡试不爽的虚假下单行为。销售的提高意味着电商网站上更有利排名,进而会带来更多销售。
Whoever hacked Ms Chen’s account left a clue for the mysterious behaviour — each order contained a note for the merchant, advertising a unique “promotion” service: “We are a professional Taobao promoter and we cordially invite you to come communicate with us, mutual help in improving shop ranking, order numbers and business development.”
攻破陈女士账号的人为这种神秘行为留下了线索:每个订单都包括了一则留给商家的说明,推销一种独特的“排名提升”服务:“我们是专业的淘宝排名提升团队,我们诚挚邀请您联系我们,共同帮助提升店铺排名、订单数和业务发展。”
Specialised companies — which appear to have victimised Ms Chen — offer the services of what are known in China as “water armies”, capable of making a lacklustre online shop appear a thriving business. Many use bots or, increasingly, hack users accounts and place fake orders. Before Singles Day, regulators had promised to crack down on the practice, but with little success.
使陈女士沦为受害者的,似乎是一些在中国被称为“水军”的专业服务公司,它们能让一家乏人问津的网店显得业务繁忙。其中许多“水军”会使用自动程序或(越来越多地)破解用户账号下虚假订单。光棍节之前,监管机构曾承诺要打击这种行为,不过收效甚微。
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