The era that hailed shouty branding as its go-to, yet again, the 90s are back with another trend I’d really rather leave in the faux pas pits of 2016.

那个年代将设计夸张的品牌标志作为最潮风尚标。如今，这股风又刮回来了，我宁愿它留在屡屡打破时尚禁忌的2016年。

Back then, logos were just as important, if not more important than the clothes themselves and for some reason they’ve reached fever pitch again.

在90年代，衣服的品牌标志很重要，甚至可能比衣服本身更重要，但今年不知何故又出现了品牌标志热潮。

From Calvin Klein to Tommy Hilfiger, history is repeating itself.

无论是Calvin Klein还是Tommy Hilfiger，历史都在重演。

This time though, they’re targeting the millennials with super-sexualised, social media-friendly campaigns. Smells like teen desperation to me.

不过这次的市场目标是千禧一代，主打超性感风，打着社交媒体友好的旗号。在我看来，这充斥着青少年的颓废感。

Puffer Jacket

蓬松夹克

I once owned a puffa jacket. I was given it as a teenager and I was really chuffed with it.

我曾经有一件蓬松夹克。十几岁时别人送给我的，当时我非常喜欢这件衣服。

Unfortunately it got caught on a door handle on the way into school, and I arrived in the classroom looking like a cheap sofa that had burst.

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