And it’s not just millennials. The ‘middle aged’ bracket of 34-50 may be least likely to buy their own toys – as they’re most likely to have young children themselves – but baby boomers account for a fifth of the ‘kidult’ market spend.
不仅仅千禧一代是如此。34到50岁的中年一代应该是最不可能给自己买玩具的人群,毕竟他们基本都有自己的孩子了,而事实却是,战后婴儿潮一代 “I have a lot of toys around the house, but it’s more of a way of connecting with the kids,” says Andrew Birkin, a 71-year-old screenwriter with young children from his second marriage. “[The toys] went away when my older ones grew up, but now I get them out to spend time with them and fiddle about myself. I’m fortunate – my five-year-old loves World War One and rockets and planes, so that’s interesting for me as well. I even bought a drone, to take photos and show him.”
“我家里有很多玩具,但这些大多都是与孩子们一起玩耍用的,”71岁的编剧安德鲁•伯金这样说,他与继子女住在一起。“年纪大一些的孩子们长大后,他们的玩具就都收起来了,但是现在我把它们找了出来,陪孩子们玩,自己同时也以此打发时间。我很庆幸我五岁的小儿子喜欢一战玩具,还喜欢火箭和飞机,我对这些也很感兴趣。我甚至还买了一架无人机,用来拍照并给我的小儿子展示。”
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