市场调研机构NPD的一项新研究表明,过去五年中,卖给成人的玩具数量几乎增长了三分之二,光是去年就超过20%。所以“成人玩具”的市场 As with most things, millennials are largely to blame. More than half of the ‘kidult’ spend comes from 18 to 34-year-olds, snapping up everything from £500 Scalextric sets to drones, Nerf guns and £2,00 Star Wars Lego models.
与很多其他事情一样,千禧一代是主要的责任人。超过半数的“购买儿童玩具的成年人”年龄在18到34岁之间,从500英镑的Scalextric赛车系列到无人机,从Nerf手枪到200英镑的星球大战乐高模型,无一不是他们抢购的对象。
For some it’s a chance to recapture the careless raptures of childhood, while for others it’s a chance to escape the hassle and hardships of adult life – akin to other ‘mindfulness aids’ like adult colouring books and dot-to-dot. For Willner, it’s both.
对一些人来说,这些玩具可以重温童年时代无忧无虑的幸福,而对于另一些人来说,它们可以使人逃离成人世界的困扰和艰辛——就像其他帮助“正念”的成人填色本和点对点智力游戏一样。对于维尔纳来说,这两种原因都有。
“It reminds me of the playful side of life, but also helps me to keep perspective. Lego isn’t transcendent, but it’s fun, and gives you a chance to think about what’s really important.”
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