Figuring out the value of a Facebook fan has become more complex for many small-business owners, ever since the social-media giant began asking businesses to pay to 'promote' their posts.
对很多小企业主来说,自从社交媒体巨头Facebook开始要求企业付费来“推广它们的帖子之后,计算一名Facebook粉丝的价值变得日渐复杂。
Under a program rolled out in May, businesses pay Facebook Inc. anywhere from $5 to hundreds of dollars to promote a post to the news feeds of users who have 'liked' their page, plus Facebook friends of those users. The price depends on how many users a business wants to reach.
根据5月出台的一项计划,企业可以向Facebook公司支付五美元至数百美元不等的费用,将该企业发布的一个帖子推广至曾经表示“喜欢其主页的用户所订阅的资讯中,同时也推广至那些用户的Facebook好友中。支付的价格视该企业意图发送帖子的用户数量多少而定。
The giant social network, which has to balance users' desire to broadcast messages against the need to keep the ecosystem tidy, has always limited the number of posts users receives via their news feeds. According to the company, the average business post reaches 16% of its fans. The Promoted Post program is supposed to make it possible to increase that reach.
Facebook必须在满足用户广播信息的需求和维护干净的网络生态系统之间进行平衡,所以一直对用户随订阅的资讯接收广告帖的数量进行了限制。根据该公司透露的数据,平均每条商业广告帖可以让16%的粉丝接收到。此次的推帖计划意在让接收广告的用户数量进一步提高。
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