近日,百事可乐最新拍摄的一条广告引发争议。广告中,在一场街头抗争现场,一名白人女孩加入游行队伍,并走出人群,靠近防暴警察,将一瓶百事可乐递到防暴警察手中,对方顺手接过,拉开罐头喝了起来。这一行为被描述成某种胜利与和解,运动现场顿时一片欢呼。人们强烈质疑视频模仿了一次著名的黑人平权运动现场,尽管广告是在支持权利运动,但拍得太戏谑了。
Pepsi apologised and pulled the ad after accusations. But it wasn't the only company copping flak for poor creativity.
随后,百事可乐对此道歉,并撤销了该广告。但是,它并不是唯一一家因创造力匮乏而招致谴责的公司。
German skincare brand Nivea also said sorry over its "white is purity" deodorant advert that was deemed discriminatory and racially insensitive.
德国护肤品牌妮维雅也为其口号为“白色才纯净”的除臭剂广告而道歉。人们认为这则广告具有歧视意味,种族意识淡漠。
Meanwhile, in the UK, the Co-op supermarket was accused of "outrageous sexism" in an advert for chocolate Easter eggs that encouraged parents to "treat your daughter for doing the washing up", while Cadbury was criticised after dropping the word "Easter" from its egg hunts.
同时,英国Co-op超市被指责其一则广告“严重性别歧视”。这则推销复活节巧克力蛋的广告鼓励家长们“如果你的女儿洗衣服了,就奖励她复活节巧克力蛋吧”,而吉百利因为把“复活节”从“复活节寻蛋”中剔除,也遭到了批评。
【从百事可乐到妮维雅:细数那些引发争议的广告】相关文章:
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