The employees who did the best got whatever cessation products they wanted plus $600 in an account with the threat that they would lose the money if they didn't stay smoke-free for six months.
戒烟最好的一组员工是采取了下面这种措施:首先给他们提供任何他们想要的戒烟产品,然后再在他们的账户上预存600美元,如果他们在6个月以内抽烟了,这笔钱就会被要回。
Their success rate was 12.7 percent, which was clearly better than those who got e-cigarettes or free cessation aids alone.
他们的成功率为12.7%,这明显比那些只有电子烟或免费戒烟的人好。
It reflects an odd psychological quirk about human behavior: "People are much more motivated to avoid losing $100 than they are to gain $100, even though, economically, they are flip sides of the same coin," Halpern noted.
这反映了一种奇怪的关于人类行为的心理怪僻。哈尔伯恩博士称:“相比起获得100美元,人们为了避免损失100美元更有动力,尽管经济从角度来看这只是一枚硬币的两面。”
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