Recordier told Xinhua that "we feel that Chinese tourists are in search of rather new things, the original activity, and want to live a little French experience in authentic places."
These changes are also being observed in the northern parts of the continent.
Flemming Bruhn, Director of VisitDenmark, told Xinhua that routes around Denmark outside the capital Copenhagen are welcomed by Chinese tourists.
"During 2018 we have introduced five signature routes of Denmark that takes you from Copenhagen and around the whole country... The routes have worked very good and we start to see the Chinese tourists coming more around to the rest of Denmark outside Copenhagen," said the director.
"More Chinese come to Denmark as part of a smaller group. They still buy it through a travel agent in China but they travel and decide more themselves. Also we see a new trend that the Chinese want to travel in Denmark for a longer time to see more than just Copenhagen. So our new signature routes are also a good way to experience and travel deeper," Bruhn added.
Chinese tourists are not only interested in deeper European tours but also wider ones.
"If we look at the arrival numbers for 2018, we can see that some Eastern and Southeastern EU countries including Czech Republic, Slovenia and Croatia saw substantial increases in arrival numbers, as also did the Southwest of the EU with Spain and Portugal," said Arlt.
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