Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he goes to work with a black pencil, highlighting his eyebrows until they're thicker, bolder.

赵元赫站在自己卧室的镜子前，将一团团黄棕色的粉底均匀地涂抹在他的额头、鼻子、下巴和脸颊上，直到自己的皮肤看上去没有瑕疵。接着他用一只黑色的眉笔把自己的眉毛画得更粗、更黑。

"Having a clean, neat face makes you look sophisticated and creates an image that you can handle yourself well," the 24-year-old college student said. "Your appearance matters, so when I wear makeup on special occasions, it makes me more confident."

这位24岁的大学生说：“有一张干净、整洁的脸会让你显得老练，给人一种你可以掌控自己的感觉。你的形象很重要，所以在出席特别场合时化妆，这会让我更自信。

Cho's meticulous efforts to paint the perfect face are not unusual in South Korea. This socially conservative, male-dominated country, with a mandatory two-year military conscription for men, has become the male makeup capital of the world.

像赵元赫这样精心化妆打造完美脸蛋的男人在韩国并不罕见。在这个社会观念保守的男权国家，男人要强制服两年兵役，如今这个国家已经成了世界男性化妆之都。

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