Making Chrysler's Day
克莱斯勒大获全胜
Client:Chrysler Group LLC
客户:
克莱斯勒集团(Chrysler Group LLC)
Agency: Wieden + Kennedy
广告商:
Wieden + Kennedy
Pitch: A two-minute Super Bowl ad dubbed 'It's Halftime in America' featured Clint Eastwood trying to rally the country.
创意:
在全美橄榄球年度冠军赛“超级碗(Super Bowl)期间播出了一则时长两分钟的广告,名为《美利坚:中场时间》(It's Halftime in America)。克林特·伊斯特伍德(Clint Eastwood)在片中号召全美团结起来。
Feedback: The spot received more than 12 million views on YouTube, generated 112,000 comments on social media and was nominated for an Emmy. The spot became fodder for late- night talk shows and spurred skits on 'Saturday Night Live.'
反馈:
这则广告在YouTube上的播放次数超过了1,200万次,并在社交媒体上获得了11.2万条评论,同时获得艾美奖(Emmy)提名。这则广告还成了深夜脱口秀节目的谈资,《周六夜现撤(Saturday Night Live)还据此编排了一个搞笑短剧。
Stealing Thunder
抢了苹果的风头
Client: Samsung Electronics Co.
客户:
三星电子(Samsung Electronics Co.)
Agency: MDC Partners Inc.'s 72 & Sunny
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