广告商:
MDC Partners Inc.旗下的72 & Sunny
Pitch: Samsung released its 'The Next Big Thing is Already Here' ad just as the iPhone 5 was being introduced. The ad mocked Apple fanboys who are shown in the spot waiting in line to buy the new phone. One guy who is using his Galaxy S III while standing in the line reveals he was saving a spot for someone else, who at the end of the ad is identified as his parents.
创意:
就在iPhone 5推出期间,三星发布了一则名为《下一个伟大产品已经诞生》(The Next Big Thing is Already Here)的广告。广告嘲笑了那些在片中排队等待购买iPhone 5的果粉。广告中一位正在排队的男孩儿用的是三星Galaxy S III,他告诉别人自己是在替他人占位。广告结尾我们得知所谓“他人指的是他的父母。
Feedback: The ad has had more than 22 million views. Samsung said the ad generated 90% positive sentiment.
反馈:
这则广告的观看次数超过2,200万次。三星说广告获得了90%的好评。
The worst
最差广告
Sour Apple
酸苹果
Client: Apple Inc.
客户:
苹果公司(Apple Inc.)
Agency: TBWAChiatDay">TBWAChiatDay
广告商:
TBWAChiatDay
Pitch: Several commercials featured a young male playing a staffer from the Apple 'Genius Bar' who comes to the rescue of consumers lacking tech skills. In one spot, the man helps an airline passenger rushing to make an iMovie as an anniversary present before he lands.
【2012年最佳与最差广告创意】相关文章:
★ 披着狮皮的驴The ass in the lions skin
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15