这是该快餐连锁企业公关宣传活动的组成部分。必胜客想让那些在霍夫斯特拉大学(Hofstra University)参加总统候选人辩论会的观众问奥巴马和罗姆尼一个问题:他们喜欢给匹萨加香肠还是辣肠?愿意问出这一棘手问题的观众可以得到一份大奖:一辈子免费吃披萨。
Feedback: While no one actually asked the question during the debate, media pundits bashed the stunt. During the ' Colbert Report,' Stephen Colbert said, 'What could be more American than using our electoral process for product placement?' The company eventually moved the topping question to the Web and selected a random voter to win the lifetime pizza supply. 'We pay closest attention to our fans, and they overwhelmingly had fun with the campaign,' said a Pizza Hut spokesman. On the night of the debate, thousands of tweets mentioned it, with comments like, 'I'm only watching this debate to see if someone asks the pepperoni or sausage question' or 'I'm bored. Someone please ask the Pizza Hut question,' according to the spokesman.
反馈:
虽然没有观众在辩论会中提出这一问题,但媒体专家却抨击这一营销活动。斯蒂芬·科尔伯特(Stephen Colbert)在“科尔伯特报告(Colbert Report)节目中说,跟利用总统候选人辩论做产品植入相比,还有什么更能代表美国风格?该公司最终将这一问题放到了网上,并随机挑选了一位选民颁发“终身免费吃披萨大奖。必胜客一位发言人说,我们密切关注粉丝的想法,绝大多数粉丝觉得这项营销活动非常有趣。这位发言人说,在总统候选人辩论会举行的当晚,有数千条微博提到此次活动。有人说,我所以看这场辩论仅仅是因为想看看是否有人会问“放香肠还是辣肠的问题。也有人说,无聊死了,来个人问问必胜客的那个问题吧。
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