A Dollar and a Dream
一美元与一个梦想
Client: Dollarshaveclub.com
客户:
Dollarshaveclub.com
Agency: In-house
广告商:
公司内部
Pitch: A video showed the company's founder riding on a forklift, dancing with a man in a bear suit and poking fun at the $13 billion razorblade market.
创意:
视频显示该公司创始人驾驶一辆叉车,和一位打扮成熊的人一起跳舞,并嘲弄130亿美元的剃须刀片市常
Feedback: The video cost about $4,500 to create. After it ran on YouTube, Dollarshaveclub's website crashed because of an influx of traffic. The company said it gained 25,000 members within the first week of posting the video, although it won't disclose sales or revenue. The company recently announced an additional $10 million in funding led by Venrock.
效果:
视频制作成本为4,500美元左右。在YouTube上播出之后,Dollarshaveclub网站因为访问量过大而瘫痪。这家公司表示发布视频过后一个星期便获得2.5万个会员,但该公司不透露销量或收入。最近该公司宣布从Venrock牵头的投资者那里又获得一笔1,000万美元融资。
Cultivating Customers
培养顾客
Client: Chipotle Mexican Grill Inc.
客户:
墨西哥食品公司Chipotle Mexican Grill Inc.
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2020-09-15
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