Anything but Smooth
一点儿也不顺畅
Client: LVMH Mo?t Hennessy Louis Vuitton SA's Belvedere Vodka
客户:
酩悦轩尼诗-路易威登集团(LVMH Moet Hennessy Louis Vuitton SA)旗下雪树伏特加(Belvedere Vodka)
Agency: N/A
广告商:
不详
Pitch: The company posted an ad on Twitter and on its Facebook page that showed a grinning man grabbing a shocked-looking woman from behind. The headline: 'Unlike some People, Belvedere Always Goes Down Smoothly.'
创意:
该公司在推特及其Facebook页面上播出了一则视频广告,广告里一个笑嘻嘻的男人从后面抱住了一位面容惊恐的妇女。广告的文案是:不像某些人,雪树伏特加下去后总是非常顺畅。
Feedback: Many people complained the ad implied a rape scene. Charles Gibb, the president of Belvedere, apologized on Facebook: 'I would like to personally apologize for the offensive post that recently appeared on our Facebook page. It should never have happened.' The company also said it would make a donation to an anti-sexual-violence organization.
反馈:
很多人抱怨这则广告暗示了强奸画面。雪树伏特加的总裁吉布(Charles Gibb)在Facebook上道歉:我想为最近出现在我们Facebook页面上的这则冒犯观众的广告亲自道歉;这本不应该发生。该公司还表示将向一个反对性暴力组织捐款。
【2012年最佳与最差广告创意】相关文章:
★ 七只乌鸦
★ 披着狮皮的驴The ass in the lions skin
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15