创意:
为了推广其搭载Windows Phone操作系统的Lumia 920手机及其PureView摄像头,该公司制作了一部宣传视频放到网上,以表明其摄像头要优于竞争对手。
Feedback: The video wasn't actually shot with a Lumia, but rather with a hand-held video camera and lighting rig. The company apologized for misleading marketing. 'While there was no intention to mislead, the failure to add a disclaimer to the video was obviously a mistake,' the company said at the time.
反馈:
该视频实际上不是用Lumia手机拍摄的,而是用手持式摄像机搭配照明装置拍摄的。该公司对误导消费者的营销行为表示歉意。诺基亚在当时表示,虽然公司无意误导市场,但没有在视频上添加一条声明显然是一个错误。
Cheezy Stunt
廉价噱头
Client: Yum Brands Inc.'s Pizza Hut
客户:
百胜餐饮集团(Yum Brands Inc.)旗下必胜客(Pizza Hut)
Agency: Zeno Group
广告商:
Zeno Group
Pitch: As part of a public-relations stunt the fast-food chain asked those attending the Town Hall presidential debate at Hofstra University to ask President Obama and Mitt Romney if they preferred sausage or pepperoni on their pizza. The prize for those willing to ask the tough question: pizza for life.
创意:
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