据IDC说,中兴第三季度全球智能手机出货量达750万台,接近上年同期的两倍,从而以4.2%的市场份额排名第四,排在苹果、三星和Research In Motion Ltd.之后。IDC还说,中兴在北美的表现取得了“明显的进步。何士友说,中兴希望将2013年智能手机收入提高30%,并将智能手机市场份额提高50%。
ZTE anticipates revenue in the U.S. will hit $1 billion in 2012─around 90% of that coming from mobile devices. Overall revenue from the market last year was around $400 million. Currently, around 40% of ZTE's handset revenue comes from China. ZTE didn't disclose specific figures for handset revenues in China, saying only they were 'a little bit higher than double' U.S. handset revenue.
中兴预计2012年美国市场营收达到10亿美元,其中约九成来自移动终端。2011年它在美国市场的总营收约为4亿美元。目前中兴40%左右的手机业务收入来自中国。中兴没有披露中国市场手机业务收入的具体数据,只说是美国市场收入的两倍多一点。
In China, ZTE is hoping to reposition itself in the highly competitive Chinese handset market by launching a separate brand, called Nubia, aimed at high-end users.
在中国,中兴推出以高端用户为目标的独立品牌“Nubia,希望在竞争激烈的中国手机市场实现新的定位。
'Nubia is intended to change people's perception of ZTE as low price,' said Mr. He, adding that he considered the value of the ZTE brand underestimated by Chinese consumers.
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