他希望下一年公司能够守住“在欧洲的市场份额,而这意味着,如果欧洲市场销量整体下滑,该公司在欧洲的销量也将同步下滑。沃尔沃在美国的销量也有可能下滑,因为一些车型将停产。但萨穆埃尔松表示,公司应该能够守住在运动型多用途车(SUV)市场所占的份额。
The sales lost in the time since Mr Samuelsson started – the equivalent of 20,000 or so cars – need to be compensated for by more than SKr1bn ($150m) of cost cutting, he says.
沃尔沃自萨穆埃尔松上任以来销量损失相当于约20000辆汽车。萨穆埃尔松表示,为弥补这一损失,公司必须缩减成本逾10亿瑞典克朗(合1.5亿美元)。
“Consultants, IT, commercial ads, PR – all will be restricted as the focus is placed on developing new products for the end of 2014 and 2015. “We will be very strict on costs to come through these two years.
萨穆埃尔松指出,“咨询、IT、商业广告、公关,一切费用都将受到限制,因为目前公司将主要精力放在了开发将于2014底至2015年推出的新车型上。他说:“在新车型上市前的两年里,公司将采取非常严格的成本控制措施。
He says a target of breaking even at an operational level will be “very, very difficult to reach this year. Next year “the target is still to break even, but that will also be very tough.
【分析:沃尔沃努力提振在华销量】相关文章:
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