国美在电子商务领域遭遇了重挫,因为与同行相比,该公司在脱离以实体店销售为主的经营模式方面一直进展较慢。研究公司易观国际(Analysys International)称,今年第二季度,国美电器网上商城在B2C网上交易市场所占的份额还不足1%,库巴网在这一市场的占比为1.4%。
Gome’s plan, which will let consumers shop from both online stores on a single Gome site, is meant to help the company catch up to its competitors online, where Beijing Jingdong, which owns the retail site 360buy.com, is becoming a strong seller of electrical goods Suning Appliance Co. 002024.SZ +1.20%, a direct competitor of Gome’s, has also vastly expanded its online business.
根据国美的这项重组计划,今后消费者只需登录一个国美网站就能在上述这两家国美网店购物。该计划旨在帮助国美在网络销售方面赶上其竞争对手。在网络销售领域,拥有零售网站京东商城(360buy.com)的北京京东世纪贸易有限公司(Beijing Jingdong)正在成为一家强大的电子产品销售商,而国美的直接竞争对手苏宁电器股份有限公司(Suning Appliance Co.)也已大规模扩展了其网上业务。
Suning, China’s largest retailer by outlets, acquired in September online infant retailer Redbaby.com.cn to add to its expanding product portfolio, which includes wine, books and its traditional electronics. Executives have said they are investing billions in its online business, building new warehouses and improving logistics.
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