国美力图在网上销售领域奋起直追_时事

国美力图在网上销售领域奋起直追

Bain Capital-owned Gome Electrical Appliances Holding Ltd. 0493.HK 0.00%, one of China’s largest electronics retailers, is aiming to restructure its troubled online business as rivals dominate China’s Internet shopping.

贝恩资本(Bain Capital)持股的国美电器控股有限公司(Gome Electrical Appliances Holding Ltd.)是中国最大的电子产品零售企业之一，在中国的网上购物市场为其竞争对手所主导之际，该公司希望能重组其陷入困境的网上业务。

The Hong Kong-listed electronics company, in which the U.S. private-equity giant owns nearly 10%, announced plans Tuesday to integrate its e-commerce platforms, folding its current Coo8.com sales into Gome.com.cn, to link supply chains of the two companies, according to a company statement Tuesday.

这家私募股权巨头贝恩资本持股近10%的香港上市公司周二宣布，计划将自己的数个电子商务平台整合到一起，将公司旗下库巴网(Coo8.com)的销售整合到公司旗下的国美电器网上商城当中，将这两家公司的供应链连接到一起。

Gome has taken a beating in the e-commerce space as it has been slower to move away from a brick-and-mortar-dominated model than its peers. Gome.com.cn held a less than 1% share in business-to-consumer transactions online in the second quarter this year, while Coo8.com had 1.4% , according to research firm Analysys International.