5.融资按部就班,不求一蹴而就。我们都想获得一百万美元的融资,“一步到位”地建造自己梦想的公司。但创业者几乎不可能找到一位愿意出这么多钱作为启动资金的人。以三四个月为期设置一些里程碑,展示取得的成果,然后再要求进一步的投资。
6. Communicate the risks, and write down the agreement. Be honest with naive family members and friends about the inherent risks of a startup — at least 70% fail in the first five years. Don't take money from family or friends who can't afford to lose it. Think hard about the consequences of a possible startup failure and the loss of their funding.
6. 告知风险,立字为据。一定要向天真的亲朋好友们坦率的说明创业的固有风险——至少有70%的初创企业可能会在开张前5年倒闭!不要从无力承受损失的家人或朋友那里拿钱。务必要仔细想想创业一旦失败,资金投入损失殆尽的后果。
7. Show some incremental value along the way. Look for ways to get some traction with a minimal product, while you are still developing the main event. In high technology, this is called "release early and iterate," which allows you to make corrections as you go, as well as adjust for the market changes. It also shows progress to early backers.
7.一步一步地显示递增的价值。创业者依然在开发核心产品的时候,需要设法用外围产品获得市场的某种认同。在高科技领域,这叫做“尽早推出,查漏补缺(release early and iterate)”,这种方式可以让创业者一边开发产品,一边根据市场变化对其进行修正,这样做还可以让早期的支持者看到企业的进步。
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2020-09-15
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