8. Network to build investor relationships before you ask for money. Having a real project, rather than just an idea, is a strong positive when networking for angels or VCs. Now you really have something to discuss, and real credibility as an entrepreneur. Build the friendship first, ask for advice on a real project, then maybe money later.
8.融资未动,人脉先行。结交天使投资人或风险资本家,建立人脉的时候,掌握一个实实在在的项目(而不仅仅是一个想法)可以带来非常积极的效果。因为,这样才能切实拥有可资讨论的东西,也才能算得上是名符其实的创业者。先跟投资人建立友谊,就手头真是的项目想他们征求意见,接下来或许就可以开口要钱了。
Overall, don't think of friends and family funding only as a last resort. There are massive advantages, like sharing profits with friends and family, as well as the strategic credibility than can be gained from funding from someone you know, rather than from a professional investor.
总体而言,不要仅仅只把家人和朋友仅仅视为最后的资金渠道。从熟人(而不是一位职业投资者)那里获得创业资金可以带来巨大的好处。它不仅可以让亲朋好友分享利润,还能为创业者积累起具有战略性意义的信誉度。
I hope all of these points seem like common sense to you, and you wouldn't think of handling it any other way. Yet, I'm continually amazed at how often I am approached as a professional investor by strangers asking for a million dollars to fund an idea, without hitting even one of the above points.
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★ 我的朋友黛西
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