Free labor? Great. Free labor from top M.B.A. students? Even better.

免费劳力？太好了！MBA优等生提供的免费劳力？好上加好！

For decades, companies have relied on business-school students to be unpaid consultants, assessing takeover or expansion opportunities. It is low risk and high reward for firms, with almost no financial outlay and a number of fresh new ideas from eager up-and-comers.

数十年来，众多公司都靠商学院学生充当免费咨询师，让他们对接管业务或扩张业务的时机进行评估。对公司来说，这可是低风险高回报的事情，基本上不会产生财务支出，还能从干劲十足的人身上获取很多新的想法。

But now some companies are going a step farther, placing entire brands in the hands of students, with the hope of developing long-lasting partnerships between company and school instead of one-off advisory relationships. Schools promote the projects as a hands-on learning experience for students and a solid resume booster in a tight job market.

而现在，一些公司要更进一步，将整个品牌交给这些学生，希望公司与学校之间建立长期伙伴关系，而非一次性的咨询关系。学校力促这些项目，将其当作学生获取实践经历的机会，也为学生在竞争激烈的就业市场上投递简历时增加筹码。

Still, the programs aren't entirely altruistic: While the companies get free -- or nearly free -- labor, and schools' total compensation for these projects can reach into the hundreds of thousands of dollars, the students don't get paid a dime.

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