诺基亚一直挣扎于新兴市场的低端手机业务。新兴市场始终是诺基亚制胜的关键所在。据IDC统计,诺基亚在印尼市场上的份额从2010年初的52%跌至今年初的24%。在发布双卡手机方面,诺基亚落到了规模较小的竞争对手的后面。这种手机综合了两个不同电信服务提供商的协议,从而让消费者省了钱。
The loss of market share has weakened Nokia financially. In an effort to cut costs as its market position erodes, Nokia said it would cut 10,000 jobs in its mobile division by the end of next year. The cuts follow plans to eliminate about 14,000 jobs announced last year, but questions remained whether it would be enough.
市场份额的丧失削弱了诺基亚的财务实力。诺基亚说,由于公司的市场地位受到侵蚀,将在明年底之前削减1万个移动部门工作岗位,以削减成本。而在此之前,诺基亚去年就已宣布,打算削减1.4万个工作岗位,但外界质疑此举是否足够有力。
Nokia's mobile devices division employs 53,000, compared with 20,500 at rival Motorola Mobility Holdings, bought last month by Google.
Reuters周四,诺基亚公司宣布裁员1万人。诺基亚移动产品部门现有雇员5.3万名,其竞争对手摩托罗拉移动公司(Motorola Mobility Holdings)仅有雇员2.05万名。后者上个月被谷歌收购。
On Thursday, Nokia warned that the operating loss at its mobile devices unit would be larger than it had previously thought, saying it would post a negative margin greater than 3%.
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