Which brands most improved their reputations in social media in 2017? And which companies made them worse?
2017年有哪些品牌通过社交媒体提升了它们的声誉?哪些公司则越来越差了?
We asked the Dachis Group, a social media measurement agency, to tell us which brands got the biggest increases in consumer love, and which lost the most ground.
我们咨询了社交媒体评估机构达奇斯集团(Dachis Group),问它哪些品牌最受消费者的喜爱,哪些品牌失去了大部分市场。
First, the companies that gained the most consumer love ...
首先,最受消费者喜爱的公司是:
1. Apple. Brand love: 57% / Rank: 32
1.苹果。 品牌喜爱度:57%/排名:32
Dachis says: The end of year iPhone 5 and iPad Mini releases overcame early controversies in overseas manufacturing and any lingering effects from the death of Steve Jobs to make Apple the biggest mover of the year.
达奇斯说:年底iphone5和迷你ipad的发布,消除了海内外制造业和乔布斯死后遗留影响的争议,这使得苹果成为年度最大的赢家。
2. LinkedIn. Brand love: 47% / Rank: 309
2. 邻客音(LinkedIn)。品牌喜爱度:47%/排名:309
Dachis says: Strong financial performance combined with a slew of new features made LinkedIn a magnet for positivity in 2017. Positivity like this could help the company move from stern business network to lively communications platform in 2013.
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