为了与各类网络零售商抗衡,美国一些实体商店也加入“监视追踪”大军,开始通过顾客的手机和能够识别顾客面部表情的摄像头追踪顾客在店内的行迹、观察顾客的情绪,当然是在未经顾客同意的情况下。实体店在与亚马逊等网络零售商的竞争中处于劣势,因为网络零售商可以使用网站cookie跟踪用户以便了解顾客的喜好,从而推荐相关产品和展示其他顾客的更多选择。为此,美国多家连锁零售商都在试用这些跟踪技术,据此决定商场各类商品的布局、为顾客提供定制优惠券等。比如,美国高档连锁百货店Nordstrom通过智能手机的WiFi信号分析顾客在店内各区域花费的时间、路过顾客的进店率并追踪顾客在店内的行迹。虽然商家一再保证不会收集顾客的个人信息,这一举动还是引发了人们对隐私权的担忧。
Add retailers to the list of groups tracking the movements and habits of unsuspecting people.
In an effort to gain the competitive advantage websites have had for years, stores have begun tracking shoppers' movements and moods through their cell phones and with special cameras that can recognize facial expressions – without shoppers' consent. Recent reports of this activity have raised privacy concerns despite repeated assurances from merchants that no personal information is collected from devices.
Some of the stores using the tracking technology are Benetton, Cabelas, Family Dollar, Mothercare and Warby Parker according to reports. Nordstrom used the technology last autumn in a pilot, but discontinued the program after public outcry.
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