Dairy Management说,有机奶的销售正在增长,但是有机奶仅占零售总量的4%左右。
The protracted slide is troubling for retailers, which have long sold milk at the back of the store to lure shoppers through the aisles, often as a loss leader. 'Milk is an extremely important category for us,' says Alan Faust, director of dairy and frozen products at Kroger Co., the second-biggest U.S. food retailer by sales after Wal-Mart Stores Inc.
牛奶消费量长期下降让零售商非常苦恼,零售商们长期以来一直把牛奶摆放在商店最里面,以吸引购物者穿过货架间的过道,牛奶常常是商家为吸引顾客而亏本出售的商品。Kroger Co.是仅次于沃尔玛(Wal-Mart Stores Inc.)的美国第二大食品零售商。Kroger乳制品和冷冻产品负责人福斯特(Alan Faust)说,牛奶对我们来说是极为重要的一类商品。
Kroger CEO David Dillon said in a recent interview that consumers may no longer consider milk as healthful as they once did. So Kroger, which runs its own dairies, plans to start selling a milk brand called CARBMaster next month that contains 20% more protein and lower sugar content than conventional milk.
Kroger的首席执行长狄龙(David Dillon)最近接受采访时说,消费者可能不再像以前一样认为牛奶是一直健康饮品。所以,Kroger计划从下月开始销售CARBMaster牛奶品牌,与传统牛奶相比,这种牛奶的蛋白质含量要高出20%,而且含糖量更低。Kroger经营着自己的奶牛常
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