Shamrock Farms Co., an Arizona-based milk producer, recently began selling a 'muscle builder' version of its high-protein milk, Rockin' Refuel, in partnership with retailer General Nutrition Centers Inc. With the product, which combines chocolate milk and added protein, Shamrock is attempting to lure consumers who buy nondairy drinks such as CytoSport Inc.'s Muscle Milk, says Shamrock's marketing director, Sandy Kelly.
亚利桑那州牛奶生产商Shamrock Farms Co.最近开始与零售商General Nutrition Centers Inc.合作,销售一种有助于饮用者增长肌肉的高蛋白牛奶Rockin' Refuel。这种产品结合了巧克力和牛奶,并添加了蛋白质。Shamrock的营销总监凯利(Sandy Kelly)希望通过这种产品把购买CytoSport Inc.的Muscle Milk等非乳制饮品的消费者吸引过来。
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