Apple is expected to unveil its next iPhone at a special event on Sept. 10, sources told AllThingsD.
多位消息人士对《华尔街日报》“AllThingsD”栏目说,预计苹果公司(Apple)将在9月10日举行的一个特别活动中发布新款iPhone。
The launch comes at an important time for Apple, which continues to make a lot of money from the iPhone but has seen its global market share dip amid a growing wave of lower-cost Android devices as well as an intense battle with archrival Samsung.
新款手机的发布恰逢对苹果来说一个重要的时刻。iPhone仍很赚钱,但由于价格更低的安卓(Android)设备不断涌现,以及与主要竞争对手三星(Samsung)之间的激战,苹果在全球市场的份额一直在下滑。
One of the key questions is whether Apple adopts a new tactic to address the mid-range of the smartphone market. Historically, Apple has gone after those customers by offering its year-old and two-year-old models for $100 and $200 less than a new iPhone. However, there has been a great deal of talk that the company will debut a new lower-cost iPhone alongside whatever update it has in store for the current iPhone 5.
主要问题之一是,苹果是否将采取一种新的策略,以便吸引中端智能手机市场的消费者。以往,苹果上市一年和两年的机型会比刚推出时分别降价100和200美元,该公司借此争取中端市场用户。不过,据说该公司将推出一款价格更低的新iPhone,将具备目前iPhone 5所拥有的各种功能上的升级。
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