根据欧睿国际(Euromonitor International)的数据,近些年来,洁面已成为护肤品行业的一个增长点。去年,清洗液、洁肤霜、清洁皂和湿巾的销售额高达18亿美元,比前年增长近4%,较2010年增长超过7%。
When the founders of Clarisonic set out to create their first face-cleansing device, there weren't many supporters. 'Cleansing is the boring step. People don't like to do it,' one dermatologist told Robb Akridge, a co-founder of Clarisonic, a unit of L'Oreal, and the brand's global general manager. Another dermatologist gave Dr. Akridge this mandate, he recalls: 'You have to make cleansing sexy.'
当科莱丽 (Clarisonic)的创始人着手打造他们首个洁面仪时,当时的支持者并不多。一位皮肤科医生告诉科莱丽──现在是欧莱雅旗下公司──联合创始人之一、该品牌全球总经理罗伯?阿克瑞芝(Robb Akridge)说:“清洁是特别无聊的事情,人们都不喜欢做。”另一名皮肤科医生也给了阿克瑞芝一项任务,他回忆说:“你必须得让清洗这事儿变得有意思。”
The resulting product, a motorized oscillating brush, has renewed consumer interest in the cleansing category, many dermatologists say. The bristles move rapidly back and forth by about a millimeter, which 'wiggles' the dirt out of the pores, Dr. Akridge says.
许多皮肤病医师称,针对这个目标生产出来的产品──一种电动振动刷──重建了消费者对洁面的兴趣。阿克瑞芝博士说,这些刷毛一毫米一毫米地来回迅速移动,就把污垢从毛细孔中“揪”出来了。
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