绿色果蔬汁流行消费者会花多少钱买健康饮料?_BEC初级作文

绿色果蔬汁流行消费者会花多少钱买健康饮料?

As much as $10 and sometimes more. At least that's the belief of high-end grocers like Whole Foods Market and a spurt of small juice companies trying to move the cold-pressed-juice craze from small-batch to mass-produced.

高达10美元甚至更多。至少这是Whole Foods Market等高档食品超市和一批发展迅猛的小型果汁生产商的信条，他们正试图将狂热的冷榨果汁潮流从小批量变成大规模生产。

A 16-ounce bottle of BluePrint Red, containing beets, carrots and ginger, among other ingredients, goes for $10 at some retailers. And Whole Foods customers are paying $9 for a bottle of celery-based Twelve Essentials vegetable juice, one of the top-sellers from Suja, an 18-month-old juice brand based in San Diego. Suja co-founder Annie Lawless says customers understand the high cost of what goes into the bottle, including organic produce that is cold pressed and then preserved using a process that leaves most of the nutrients intact. 'When you buy a bottle, you're getting all the goodness without any of the effort,' says Ms. Lawless, a 26-year-old former law student and yoga instructor. The company says it generated $20 million in revenue in its first year.

BluePrint一瓶16盎司（约合454克）的Red果汁在某些零售店售价10美元（约合人民币60元），其中含有甜菜、胡萝卜和姜汁等原料。在Whole Foods超市，以芹菜为主要原料的Twelve Essentials蔬菜汁售价9美元（约合人民币54元）一瓶。这是地亚哥果汁品牌Suja销量最好的一款产品。该品牌创立仅18个月。Suja联合创始人安妮・劳雷斯(Annie Lawless)说，消费者明白成本高在哪里，包括使用的有机农产品，它们经过冷榨并使用可保留大部分营养的方法进行储藏。劳雷斯说：“买这样一瓶饮料，毫不费力就能获得所有的精华。”劳雷斯现年26岁，之前是法学专业学生，并担任过瑜伽教练。公司表示第一年营收为2,000万美元（约合人民币1.2亿元）。