In its latest step to attract Chinese smartphone users, e-commerce company Alibaba Group Holding Ltd. said it is planning to launch a mobile gaming service soon.

阿里巴巴集团(Alibaba Group)表示，计划不久推出手机游戏服务，这是该公司吸引中国智能手机用户的最新举措。

Alibaba is considering integrating its new mobile gaming service into its messaging app, Laiwang, as well as its Mobile Taobao app for online shopping, a person familiar with the matter said. It is also planning to launch the gaming service as a standalone app, the person said.

知情人士表示，阿里巴巴考虑将新的手机游戏服务整合入聊天应用“来往”以及淘宝手机客户端。该公司还计划推出独立的游戏服务应用。

In the world of gaming and other mobile-based services, Alibaba faces powerful competitor Tencent Holdings Ltd., a giant in online gaming and social networking services. Many analysts view Tencent as a leader in mobile-based businesses in China because of its popular WeChat instant-messaging app, which has over 272 million monthly active users worldwide according to the company. Tencent could use WeChat's massive user base to offer additional mobile services such as gaming or e-commerce, analysts say.

在游戏和其他手机服务领域，阿里巴巴都将面临腾讯控股有限公司(Tencent Holdings Ltd. , 简称:腾讯控股)的强大竞争。由于腾讯的微信聊天工具（据腾讯称，微信每个月的全球活跃用户达到2.72亿）很受欢迎，许多分析师将腾讯视为中国移动业务领域的领导者。分析师们表示，腾讯可能利用微信庞大的客户群来推出其他的移动服务，例如游戏或电子商务。

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