于是公司就给她寄了几盒这种已经停产的能量棒。帕森斯说:“我当时觉得不会再有下文了。”
But a few months later General Mills asked Parsons to write several more songs about its Larabars and perform them at a natural foods trade show in California. A job offer followed in late 2011. General Mills wanted Parsons to work as the Larabar community host.
不料几个月后,通用磨坊突然邀请帕森斯再写几首关于能量棒的歌,还请她在加州举行的天然食品展销会上自弹自唱这些歌。到了2011年年底,通用磨坊就请她去工作了,职位是担任能量棒社区的主管。
"My first reaction was that I wasn't looking for another job," recalls Parsons, who had no marketing experience at the time and was happy with her day job in tech support at an email marketer. But the opportunities associated with being the consumer-facing voice of the Larabar brand—like traveling to a fair trade cocoa farm in the Dominican Republican—won her over.
帕森斯回忆道:“当时我的第一反应是我没想要跳槽。”她那时没有营销经验,而且也挺满意自己在一家电子邮件营销公司里承担技术支持的工作。但是去通用磨坊就能担当能量棒品牌直接面对消费者的代言人——比如可以去多米尼加共和国的公平交易恒星农场出差,这让她真正动了心。
Before she worked at General Mills, Parson was already eating several Larabars a week. Now, she says, "it's one a day," all for the sake of the brand, of course. "It's a lot easier to be enthusiastic about a product that you personally love."
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