He suggests that because we are presented with so much information, the overload of options and data leads us to falsely believe that, even a fairly mundane task like shopping for toothpaste, has great significance than it really does.
他指出,由于我们面临着如此之多的信息,选择和数据的过量让我们错误地高估了任务的重要性,即便是像买牙膏这样相当常见的任务。
Schwartz also points out that our increased ability to access information through the Internet can actually make matters worse. Inundated with results from a simple Web search, we must now choose which site among the hundreds of thousands to begin our evaluation.
施瓦茨同时指出,我们访问互联网信息的能力日益增强,这会让事情变得更糟。一次简单的网页搜索就会出来大量的结果将我们淹没,我们必须对几十万的网站进行评估,从中进行选择。
Our goal is to make the "perfect" choice. When we make decisions, we're motivated not only by the opportunity for gain, but also by the fear of loss. The decision-making process isn't a purely analytical one -- researchers using functional magnetic resonance imaging on subjects who were faced with decisions discovered that the process of making a choice lights up portions of our brains that deal with regret and emotional memories: the medial orbitofrontal region, the anterior cingulate cortex and the hippocampus.
【选择恐惧症患者:信息量太大怎么破?】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15