WHO director general Dr Margaret Chan Fung Fu-chun said in a March interview that "talented people have actually talked to me, and they've changed their decision to settle in China because of the air pollution". But, she said, "I think Chinese authorities understand this and they know what's going on."
Simon Gleave, Beijing-based partner in charge of KPMG's Asia-Pacific financial services practice, has spent US$4,000 for an air-quality monitor, US$15,000 for air filters around the house and has an indoor virtual-reality biking system for days when the air is too bad for him to cycle outside.
"If my daughter develops any health effects, though, we would leave immediately," said Gleave, who has lived in Beijing for more than a decade.
Chinese Premier Li Keqiang has called pollution a major problem and said the government would declare war on smog by removing high-emission cars from the road and closing coal-fired furnaces.
Almost two-thirds of the country's wealthy, those with assets of US$1.6 million or more, have left or plan to leave the country, according to the Hurun Report, a Shanghai-based research firm that tracks the country's rich. Environmental concerns are one of their most frequently cited reasons, according to Kristin Shi-Kupfer, who researches Chinese society at the Berlin-based Mercator Institute for China Studies.
Companies from Nestle to Japan's Sony are handing out masks to employees in China. Some are lining their offices with air filters, or hiring experts to coach executives on battling smog. Qoros Auto, a joint venture between an Israeli company and China's Chery Automobile, said it spent about 150,000 yuan (HK$188,000) for purifiers at its offices and 9,750 yuan on masks for employees.
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