"It's amazing how year after year after year, people are making this claim that if you get married, you'll get happier," DePaulo said.
She explained that many of those academic studies that make for splashy, fear-inducing headlines aren't procedurally sound (see: her review of 18 long-term studies on the topic). The main problem is that conditions in clinical studies have to be randomly assigned -- which isn't possible when you're researching single vs. married people. Another "methodologically shameful" tactic in these studies, she explained, is that many only compare those who are currently married to single people and completely ignore those who got married, hated it and got divorced.
Then, of course, there are media figures like "Princeton Mom," who shame single women for not prioritizing dating, husband-finding and the like.
"I find it so confusing that whenever someone has a message that makes women feel bad, they're immediately on 'The Today Show'; they immediately have a platform," Eckel said. "You don't see the narrative of, 'Yah, I had a wild time in my 20s and now I'm 35, married with two kids and really happy.' It's always the cautionary tale."
As a result, many women are put off by the public discourse on singledom and marriage -- and the Noah's Ark-like frenzy it's intended to spark.
"People would be like, 'Are you dating?' To me, that was like, 'Do I hike? Am I writing?' Is dating an activity?" Friedman said. "Going on a bunch of dates with random people doesn't seem like a smart use of my time. That made a ton of sense to me -- I realize that it doesn't make a ton of sense to everyone."
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