前几天,就在《财富》(Fortune) 杂志社,当几位记者绘声绘色地描述他们颤颤巍巍地品尝Chapul椰子、姜汁、酸橙或花生酱和巧克力棒样品的经历时,有好几位编辑都露出了惊恐万分的表情。其中很大一部分忧虑恐怕跟有可能咬到一只蟋蟀有关——就像他们在电视节目《谁敢来挑战》(Fear Factor)中看到的那个著名场景——尽管这些能量棒看不到明显的蟋蟀痕迹,也缺乏这种吱吱叫的昆虫身上特有的那股木香味。这些食物的口味和一致性更接近于巧克力或热带棒状食品。
A few blocks away, the bars were on sale at midtown Manhattan’s Westerly Natural Market natural foods store. Positioned alongside a protein bar featuring Chia seeds and another one claiming to save lives with each sale, staffers said the Chapul cricket bars were selling mostly to “hard-core” customers trying to tap into the latest health food trends. Sales have been slow due to limited marketing and the foreign concept of edible insects, they said.
几个街区之外,在曼哈顿中城的西风自然市场 (Westerly Natural Market),有不少天然食品商店正在销售这些棒状食品。其中有一款蛋白质棒包含野鼠尾草籽,和另一种据称每销售一笔就能拯救许多生命的草籽。站在一旁的销售人员表示,Chapul蟋蟀棒主要卖给了那些尝试着迎合最新保健食品趋势的“死忠”顾客。由于市场营销活动有限,再加上公众对食用昆虫的概念还非常陌生,这些产品的销售一直非常迟缓,他们说。
【昆虫食品引发下一波饮食潮流】相关文章:
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