克劳利说,“我决定创建一种消费产品,让人们很容易迈出品尝昆虫的第一步,因为这种食品把昆虫融入一种主食,这样它就更像是一种营养产品,这种吃法不算特别新奇。”留着一头金色长发的克劳利看上去颇像已故歌星科特o柯本。“这是一次完全受使命感推动的尝试。事实证明,市场对我们的努力做出了响应。”
The bar got a huge boost when Crowley, dressed in a Chapul T-shirt and carrying a container of crickets, was selected to appear in March on the entrepreneur show Shark Tank, the hit business competition show on ABC in which entrepreneurs pitch their ideas to a panel of judges. After initial reactions of “you gotta be kidding” and “there is no way I’m eating that,” the panel warmed to the product—and panelist and Dallas Mavericks owner Mark Cuban agreed to invest $50,000 for a 15 percent stake in the business (“Let’s eat some crickets,” he told Crowley).
3月份,当克劳利身穿Chapul T恤,携带一个装满蟋蟀的容器出现在ABC电视台收视率极高的创业节目《鲨鱼坦克》(SharkTank) 时,这种能量棒的知名度瞬间暴涨。参与这档商业竞争节目的创业者往往需要使出浑身解数,向一组评委推销他们的创业点子。乍一听克劳利介绍完,评委们纷纷表示,“你肯定是在开玩笑,”“我绝对不会吃这玩意,”但他们随后对这款产品产生了浓厚兴趣。担任评委的达拉斯小牛队 (Dallas Mavericks)老板马克o库班当场拍板,承诺将投资5万美元购买这家公司15%的股权(“让我们吃一些蟋蟀吧,”他告诉克劳利)。
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