As a PR pro or company owner managing your own public relations campaign, writing press releases should become very natural to you. If you've got news about your product, service or company, then you're ready to experience the power of press releases.
如果你从事人力资源方面的工作或是需要自己推广公共关系的公司老板,你会经常要写资讯稿。当收到关于产品、服务或公司的资讯,你就该准备好体验资讯稿的强大感染力了。
So just what is a press release? It's simple. A press release is a one to two page document used to call attention to your company and its products/services. Press releases are also known as news releases. Back to basics, it means just that: news.
所以,什么是资讯稿呢?很简单,资讯稿是为宣传公司以及其产品和服务的文献,一般为1到2页。从字面上看,资讯稿的重点在于“资讯”二字,资讯稿也就是资讯。
There are several types of press releases you can write. Starting a business. Having new employees joining your team. Your company wins awards. You're working with a charity. Or anything new or different about your business and its product line constitutes a newsworthy press release.
资讯稿的内容多样,包括创业、新员工加入、公司获奖、和慈善机构合作等等。公司经营和产品线上的任何变化都值得发资讯稿。
There's a trick to writing press releases, though. Your message has to be newsworthy without sounding like a blatant advertisement. The release is written in an unbiased format so the reader trusts the information to be accurate.
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