杨百翰大学麦里特商学院的市场营销助理教授Ryan Elder表示:"声音基本被人们当做一种被遗忘的食物感觉。可如果人们能够更加专注于他们在吃东西时发出来的声音,那么这样做能够减少他们摄入的食物。"
"For the most part, consumers and researchers have overlooked food sound as an important sensory cue in the eating experience," said study coauthor Gina Mohr, an assistant professor of marketing at CSU.
科罗拉多州立大学的市场营销助理教授Gina Mohr是本研究的共同作者,他表示:"在大部分情况下,消费者和研究人员们均忽视了声音在进食体验中扮演的重要感官暗示。"
The team carried out three separate experiments to quantify the effects of "food sound salience" on quantity of food consumed during a meal. In one experiment, participants were given snacks to eat while they wore headphones playing either loud or quiet noises. The ones loud enough to mask the sound of chewing made subjects eat more — 4 pretzels compared to 2.75 pretzels for the "quiet" group.
该团队做了三个独立实验量化咀嚼声给参与者的食物摄入量带来的影响。在其中一个实验中,参与者们需佩戴着耳机吃零食。耳机里面会播放音量大和音量小的噪音,最后吃东西时耳机中大声播放噪音的参与者吃下了4块椒盐脆饼干,而听小声噪音的参与者吃下了2.75块椒盐脆饼干。
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