The unspoken stigma of loneliness is amply evident during calls to The Silver Line. Most people call asking for advice on, say, roasting a turkey. Many call more than once a day. One woman rings every hour to ask the time. Only rarely will someone speak frankly about loneliness.

这种没有被言说的污名，从打给Silver Line的电话里很能看得出来。大部分去电寻求建议的人，问的都是，比方说，“怎么烤火鸡”这种问题；有些人一天会打上好几通。有位女性每小时都会打这条专线问时间。只有极少数人会坦诚地讨论自己的孤单感受。

Yet the impulse to call in to services like The Silver Line is a healthy one, Cacioppo said.

不过卡奇奥波说，想给这类服务热线打电话的冲动是健康的。

Sophie Andrews, chief executive of The Silver Line, said she was surprised by the explosion of calls shortly after the service began operating nearly three years ago. The Blackpool call center now receives some 1,500 calls a day.

Silver Line的执行主管苏菲‧安德鲁斯(Sophie Andrews)表示，这条专线在近三年前开通后，很快就涌入大量电话，她很惊讶。如今他们在布莱克浦的中心每天接听大约1500通电话。

Andrews said she was most concerned not about those who called The Silver Line, but those who were too depressed by their isolation to pick up the phone. “We need to raise awareness with the people who are the hardest to reach,” she said.

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