LeBron James didn't officially become a Los Angeles Laker until July 9, 2018, but his connection with the City of Angels began long before putting his signature on a four-year, $153.3 million contract.
勒布朗·詹姆斯直到2018年7月9日才正式成为一名洛杉矶湖人。但在签下这份为期四年、价值1.533亿美元的合同之前,他与天使之城就有了千丝万缕的联系。
Whether it was through his offseason home, pickup games or his many off-court ventures, King James has the entertainment capital of the world serve as the capital for his personal global empire.
无论是休赛期在家中、野球场上、还是场下的各项活动,詹皇都把洛杉矶这座世界娱乐之都视为他个人帝国的首都。
When LeBron James and his friends and business partners first struck out on their own, forming LRMR in 2006, they wanted to get into the marketing business.
当勒布朗·詹姆斯和他的朋友以及商业伙伴在2006年成立LRMR时,他们想要进入营销行业。
Their initial venture didn't go well, but it informed subsequent ventures including media platforms SpringHill and Uninterrupted.
他们的初次创业进展得不好,但这却促使了随后的创业,包括媒体平台SpringHill和Uninterrupted。
Their attempts to expand James' endorsement opportunities also led to lucrative nontraditional marketing partnerships, in which James not only endorsed the product but had a stake in the business.
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