乐高计划在2030年实现采用可持续材料制造核心产品及产品包装,为此已投入1.65亿美元(合10.4亿元人民币)。根据一份研究报告:全球4%的石油被用作塑料原材料,另外4%用于塑料生产过程。由于塑料无处不在,且在环保方面臭名昭著,所以设法取代塑料非常重要。为此,乐高和世界自然基金会合作,又加入生物塑料原料联盟,后者为开发由植物材料制成的环保塑料提供资金。
“It is essential that companies in each industry find ways to responsibly source their product materials and help ensure a future where people, nature, and the economy thrive,” said Alix Grabowski, a senior program officer at WWF. “The LEGO Group’s decision to pursue sustainably sourced bio-based plastics represents an incredible opportunity to reduce dependence on finite resources, and their work with the Bioplastic Feedstock Alliance will allow them to connect with other companies to continue to think creatively about sustainability.”
世界自然基金会的高级项目专员阿利克斯·格拉博夫斯基表示:“各个产业的企业都应该设法采购环保产品材料,帮助人类、自然和经济在未来蓬勃发展,这点非常重要。乐高集团决定采用可持续生物基塑料,这是减少依赖有限资源的绝佳机会。和生物塑料原料联盟的合作将使他们和其它企业建立联系,继续创造性地思考可持续发展的问题。”
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