可口可乐打破百年传统将推出首款酒精饮料_时事

可口可乐打破百年传统将推出首款酒精饮料

“Chu-Hi几乎只在日本能找到。全球范围来看，非酒精饮料和酒精饮料同属一个销售系统并不罕见。所以有理由在我们的市场做一次尝试。”

The concept of alcoholic Coca-Cola drinks, however, was likely to stay within Japan rather than expand globally, due to the “unique and special” qualities of the Japanese market, he added.

不过，由于日本市场的“独特性”，可口可乐酒精饮料的概念可能只限于日本国内，不会扩展到全球。

Coca-Cola’s inaugural foray into the world of alcoholic beverages takes place more than 130 years after the original drink was first launched in the US, minus any alcohol in order to circumvent restrictive prohibition laws.

130多年前，可口可乐饮料在美国首次推出，后来进军世界饮料市场，为了避开严格的限制法规没有添加任何酒精。

It coincides with shrinking global demand for soft fizzy drinks, due to health concerns relating to sugar consumption, with sports drinks and water emerging as Coca-Cola’s strongest performing beverages.

当下由于人们担心摄入糖分引发健康问题，全球气泡软饮料的需求不断萎缩，运动饮料和水正成为可口可乐公司表现最出色的饮料。

Meanwhile, Japan’s alcopop market has grown expansively since the country’s first ready-to-drink Chu-Hi product for stores – called hiLicky - was reportedly released in 1983, with young women fuelling sales.