目前,电子书出版领域的主要竞争者有亚马逊(Amazon)、苹果(Apple)和谷歌(Google),它们能够轻松跟踪读者的阅读进度、花在阅读上的时间、以及搜索图书时使用的关键字。iPad、Kindle Fire和Nook等平板电脑的图书软件能够记录用户打开软件的次数并能记录他们的阅读时长。电子书零售商和一些出版社开始细致研究这些数据,从而对人们的阅读行为获得前所未有的了解。
Publishing has lagged far behind the rest of the entertainment industry when it comes to measuring consumers' tastes and habits. TV producers relentlessly test new shows through focus groups; movie studios run films through a battery of tests and retool them based on viewers' reactions. But in publishing, reader satisfaction has largely been gauged by sales data and reviews─metrics that offer a postmortem measure of success but can't shape or predict a hit. That's beginning to change as publishers and booksellers start to embrace big data, and more tech companies turn their sights on publishing.
说到揣度消费者的爱好和习惯,出版界要远远落后于文娱业的其他领域。例如,电视制作人孜孜不倦地通过焦点小组来试播新节目,电影公司通过一系列试映来播放影片,然后根据观众的反应重新进行调整。然而,在出版界,读者满意度主要是通过销售数据和书评来衡量,这些指标往往只是在事后对一本书的成功做出衡量,并不能促成或是预测到一本书的热销。如今,由于出版社和书商开始获得大量数据,再加上更多科技公司将目光转向了出版界,这种情况正开始发生转变。
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