Barnes & Noble, which accounts for 25% to 30% of the e-book market through its Nook e-reader, has recently started studying customers' digital reading behavior. Data collected from Nooks reveals, for example, how far readers get in particular books, how quickly they read and how readers of particular genres engage with books. Jim Hilt, the company's vice president of e-books, says the company is starting to share their insights with publishers to help them create books that better hold people's attention.
巴诺书店借助其电子阅读器Nook在电子书市场占有25%至30%的份额,该公司最近开始研究消费者的电子阅读行为。例如,从Nook收集而来的数据能够显示读者看某些书的进度、他们的阅读速度以及某些特定类型的读者的阅读方式。巴诺书店负责电子书业务的副总裁吉姆·希尔特(Jim Hilt)称,该公司正开始与出版商分享他们的调查结果,以帮助他们创作出更能抓住大家的吸引力的书籍。
The stakes are high for the company as it seeks a greater share of the e-book market. Sales of Nook devices rose 45% this past fiscal year, and e-book sales for the Nook rose 119%. Overall, Nook devices and e-books generated $1.3 billion, compared to $880 million the previous year. Microsoft recently invested $300 million for a 17.6% stake of the Nook.
这件事对该公司而言利益攸关,因为其正努力寻求提高自己在电子书市场的份额。在过去这一财年,Nook平板电脑的销售额上升了45%,Nook电子书的销售额则大升119%。总的说来,Nook平板电脑和电子书的销售额从上一财年的8.8亿美元升至13亿美元。最近,微软(Microsoft)投资三亿美元收购了该公司17.6%的股份。
【当心,电子书也在“读”你】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15