当心，电子书也在“读”你_时事_双语阅读-查字典英语网

当心，电子书也在“读”你

Publishers are only just beginning to mull over the potential uses for e-reading data. Many are skeptical that analytics can aid in the industry's ongoing battle to woo consumers who are increasingly distracted by games and social media. But at a time when traditional publishers are losing ground to tech giants like Amazon and Apple, better analytics seem to offer tantalizing possibilities.

目前，出版商仅仅是刚开始细致考虑电子阅读数据的潜在用途。许多人对分析学是否能够对出版业抢夺逐渐被游戏和社交媒体所吸引的消费者的持续大战提供帮助持怀疑态度。然而，在传统出版商在与亚马逊和苹果等科技巨头的大战中节节失利的情况下，更好的数据分析似乎带来了一些让人无法抗拒的希望。

Amazon, in particular, has an advantage in this field─it's both a retailer and a publisher, which puts the company in a unique position to use the data it gathers on its customers' reading habits. It's no secret that Amazon and other digital book retailers track and store consumer information detailing what books are purchased and read. Kindle users sign an agreement granting the company permission to store information from the device─including the last page you've read, plus your bookmarks, highlights, notes and annotations─in its data servers.

其中，亚马逊在这个领域拥有特别的优势，因为它不仅是零售商，也是出版商，这些因素让它在利用其收集的消费者阅读习惯的数据方面具有得天独厚的优势。亚马逊和其他一些电子书零售商跟踪和存储有关消费者购买和阅读什么书的消费者信息已不是什么秘密。Kindle用户购机时会签署一份协议，授权亚马逊将来自Kindle的信息存储在其数据服务器上，其中包括用户最终的阅读进度、书签、高亮标记处、笔记以及注释等。

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