“It has to be something visible or something you can smell,” said Ye Tan, an independent economist in Shanghai. “Deodorant fails partly because it is invisible.”

“它必须是能看得见，或能闻得到的东西，”上海独立经济学家叶檀说，“香体露的失败部分原因是人们看不见它。”

The products have their Chinese adherents. Cai Qianyi, a 38-year-old media professional in Beijing, started using deodorant in 2006, when he was studying in France. He doesn’t think he has body odor but sees a problem with sweat stains.

这些产品也有中国的追随者。北京38岁的媒体人蔡谦一（音）从2006年开始使用香体露，那时他正在法国学习，他觉得自己没有体味，但认为汗渍是个问题。

“Sweat leaving wet spots on your T-shirt in the summer is extremely ugly, especially around the armpits, which could be really socially embarrassing,” Mr. Cai said.

他说：“夏天的时候出汗会在T恤上留下汗渍，这样非常难看，尤其是在腋下附近。从社交的角度来说，这很尴尬。”

But most of his family and friends have no idea what deodorant is, he said. Once, a cousin mistook his deodorant stick for perfume and asked him why it was solid.

但他说，大多数的家人和朋友并不知道什么是香体露，有一次，一个亲戚误把它当成香水，还问他为什么这是固体的。

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