Of course, the free trade agreement between the two countries has significantly contributed to increasing Chile's wine exports to China, he said.
Chile's government has also played a part by supporting the distribution and promotion of national wine products in China, he acknowledged.
"The government has promoted ambassadors who have supported distribution and helped to place Chilean wine in the position it is today in china," said Schwartzmann.
Sebastian Aguirre, director of marketing for Concha y Toro's premium wines, says tailoring products to the local market has also served to boost sales.
To celebrate the Chinese New Year, for example, the company unveiled a special label.
Founded in 1883, Concha y Toro, the largest producer of wines from Latin America, has the world's second-largest area of vineyards at some 11,000 hectares.
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